After setting the Indian and Pakistani box offices on fire with the massive hit Singh is Kinng, Akshay (literally) set the modeling ramp on fire at a fashion show to mark American jeans and casual wear manufacturer Levi Strauss launching its brand Levi's 501 in India.
Akshay Kumar, who has become one of the biggest Bollywood stars in the past couple of years, has also snapped up some high profile brand endorsement deals as of late. Levi's is another feather in the cap for the 40 year old actor.
This global launch of Levi's 501 jeans has taken place across 110 countries and a local celebrity has been roped in to endorse this brand only in India. "This campaign gives us an opportunity to let a new generation of jeans consumers around the world know that the original, quintessential 501 jeans are contemporary and relevant to their lifestyle. Akshay Kumar fits perfectly as an ambassador for Levis because he understand the youth in India better than any research, which is perhaps the reason why he is so successful," said Levi Strauss India country manager Shumone Chatterjee.
Speaking at the launch, Akshay Kumar said, "The word unbuttoned appealed to me as it has special meaning. As I see it, Unbuttoning is not an act, but an attitude! I am very selective in choosing the brands I endorse. The image and positioning of the brand is of utmost importance. Levi's and me have a perfect fit in that respect. I am extremely excited about being a part of this brand and campaign - now and in the future!"
Akshay Kumar's fashion show debut saw him sizzle. He stepped on the stage with his shirt missing and his jeans on fire. After a brief pause, he walked the ramp with a bevy of beauties. Akshay Kumar was actively participating in the way it was run. He actually called for curvaceous models to accompany him on the ramp. According to the fashion choreographer Marc Robinson, it's rare to see this kind of active involvement and enthusiasm. And Akshay is one such among those. However, he made light of his first experience on ramp."Very easy. Seedha chalo. Dil kare toh beech mein ruk jao. Look left, look right, then walk again," he said, flashing his gummy grin.
"I have maintained myself well and I can carry any product that targets youth. I endorse products which I believe in," said Akshay.
"I strongly believe that Levis is a good brand and I have been associated with it since my childhood. The first jeans that my father bought for me was a pair of Levis," said Akshay who is the first Indian celebrity to have been incorporated by the company for endorsement. "Though the company has used various words to describe its new product, what I can say is that my butt looks good in the jeans," Akshay said at the launch of the Levis 501 brand.
Akshay will be seen in a series of ad campaigns for the brand. The first television commercial will go on air this week. On being asked what his wife's, former actress Twinkle Khanna reaction was to the television ad, Akshay laughingly replied "I have not shown it to her yet!"
Akshay Kumar seems to be able to do no wrong these days. The actor, who was very popular in the 90s as an action hero (and his much publicized relationship with Raveena Tandon), has come into his own over the past few years in Bollywood.
He's had only one film fail at the box office in the past one year (Tashan), and now has a reality TV show (Khatron Ka Khiladi), and several upcoming films that all look very promising. While he still has not entered the league of the Khans: Shahrukh and Aamir, who have become producers making immensely successful films like Om Shanti Om and Jaane Tu Ya Jaane Na respectively, Akshay's success as an actor and entertainer has proved that this Kumar, is truly Kinng!
No comments:
Post a Comment